P006 → Branding
→ OWN BEAUTY: Brand identity
As visual designer for OWN BEAUTY, I led the creation of a cohesive and impactful brand identity that resonates with modern consumers. This project encompassed every aspect of visual and experiential branding, including:
- Logo Development: Designed a timeless and versatile logo that anchors the brand’s identity and reflects its empowering ethos.
- Packaging Design: Conceptualised and executed sophisticated, visually striking packaging that captures the essence of Own Beauty and elevates its shelf presence.
- Web Design: Directed the design and functionality of the website, creating a seamless, user-friendly platform that amplifies the brand’s aesthetic and message.
- Social Media & Video Content: Strategically crafted engaging social content, including video production, to build an authentic connection with the audience and drive brand recognition.
→ ÁTOIELLE: Brand identity
As visual designer for ATOIELLE, I crafted a refined brand identity rooted in the attitude and allure of '90s fashion icons. The result: a sleek, directional visual language that feels both modern and timeless.
- Logo Development: Designed a minimalist wordmark using a carefully selected, fashion-forward typeface—striking a balance between boldness and restraint to capture ATOIELLE’s elevated edge.
- Packaging Design: Designed a clean, considered unboxing experience featuring soft-touch mailer bags, branded tissue paper, and weighty swing tags—each element reinforcing the label’s understated luxury.
- Brand Collateral: Built a cohesive suite of visual assets that reinforces the brand’s high-fashion aesthetic across every customer touchpoint.
- Creative Direction: Established a visual tone that fuses nostalgic glamour with contemporary minimalism—creating a brand presence that feels effortless, iconic, and unmistakably fashion.